Workshop on Effective Sales and Marketing for Entrepreneurs/Startups

Speaker: Ms. Mugdha Karde
Date: 28th February 2025
Time: 3:00 PM – 5:00 PM

The IIC Innovation Committee successfully conducted a workshop on “Effective Sales and Marketing for Entrepreneurs/Startups” on 28th February 2025. The session was delivered by Ms. Mugdha Karde, who provided valuable insights into the essential skill sets required for sales and marketing in entrepreneurial ventures.

The session aimed to equip students with a practical understanding of sales and marketing strategies crucial for startups. Ms. Karde emphasized the development of key skills such as communication, negotiation, market analysis, customer engagement, and brand positioning. To reinforce these concepts, she engaged students in various interactive group activities, allowing them to apply theoretical knowledge in real-world scenarios.

The workshop provided students with a hands-on learning experience, helping them grasp the significance of strategic thinking, adaptability, and effective marketing communication in a competitive business environment. By the end of the session, participants gained a clearer understanding of the role of sales and marketing in business growth and sustainability.

The event concluded with an engaging Q&A session, where students actively interacted with the speaker to clarify their doubts and seek expert guidance on real-world marketing challenges.

This session significantly contributed to enhancing students’ entrepreneurial acumen, preparing them with the necessary skill sets to navigate the competitive startup ecosystem successfully.

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